Brand Manager
London
Full Time
On-Site
Mid-Senior Level
Salary - £40,000 - £55,000 dependent on experience
Bonus
Pension
25 days holiday & all the Bank Holidays
3 duvet days a year just because…
Training throughout the year – just because we are a start up doesn’t mean we don’t want to invest in our people.
A truly grown up environment – we are office based as we are building something special, but we know people have lives to lead. We treat you with respect and as an adult. Who doesn’t love a yoga class or an early morning spinning session?
Plenty of fantastic healthy product to treat your friends and family with.
About the Company
The world is facing a metabolic health epidemic. Obesity is set to double in the next decade. Alzheimer’s, Type 2 diabetes, fatty liver and heart diseases are on the rise. Mental health issues are increasingly common. The food we eat (often packed full of carbs and sugar) is largely to blame.
Fortunately, the solution is clear. Keeping your carb intake down, whilst cutting out sugar and seed oils has been scientifically proven to improve your all-round metabolic health. That’s where we come in.
Our founders - Tom, Ben & Ioanna – realised that with years of experience & knowledge in their respective fields, they had the ingredients to build a brand that could make a real difference. We’ve brought science and food together to create a range of delicious, healthy products, enabling you to enjoy the complete “foodie experience”.
This is food, with no compromise just joy!
We want to kickstart a new generation of health, shining a light on the dark side of household staples and offering clean alternatives that hero flavour, flavour, flavour! We’re an ambitious bunch who want to change the world and make a real difference to people’s lives.
About the Role
Brand Strategy: Collaborate with the Marketing Lead to develop and implement a comprehensive brand strategy that aligns with the company's overall goals. Ensure consistency in brand messaging and visual identity across all touchpoints.
Brand Positioning: Identify and reach target audiences, identify market trends, and competitor positioning. Define and refine the brand's positioning to resonate with consumers and differentiate our brands in the market.
Brand Activation: Work closely with the Marketing Manager and other teams to develop and execute integrated marketing campaigns that drive brand awareness, product trial and engagement. Implement initiatives to activate the brand through partnerships, events, and sponsorships.
Collaboration: Collaborate with product development, sales, and marketing teams to ensure alignment on brand strategies and messaging. Provide guidance on product packaging, labelling, and overall presentation to ensure brand consistency.
Creative Development: Create visual and written content to communicate the brand story effectively. Work with external agencies and internal creative teams to develop impactful and on-brand materials.
Social Media & Digital Presence Manage the brand presence on social media platforms, creating engaging content and fostering community engagement with our target audiences and groups. Collaborate with internal and external digital marketing teams/agencies to optimise online visibility and customer interaction. Monitor online trends and incorporate relevant strategies to enhance the brand’s digital presence. Collaborate with the Marketing Manager to optimise our e-commerce strategy using CRM tools.
Performance Tracking Track and analyse key performance indicators to measure the success and ROI of brand initiatives and adjust strategies accordingly.
Your Background
Bachelor's degree in Marketing, Business, or a related field.
2+ years of proven experience in marketing roles within the food and beverage industry.
Strong analytical and strategic thinking skills.
Experience in Community building directly or indirect
Excellent comms & interpersonal abilities.
Ability to think creatively and strategically.
Demonstrated success in developing and implementing effective brand strategies from scratch.
Familiarity with digital marketing and social media trends